Tag: subscriptions

Making a Subscription a Source of Pride

Making a Subscription a Source of Pride

“Engagement” is a buzzword in discussions of the survival of print media. In a world of shiny digital objects that distract readers from traditional print media, readers have to be more engrossed and invested in their uses of print, both within the print product and when they visit affiliated Web sites. (I wrote about this …

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Magazine Customization: Avoid New Yorker Syndrome

Magazine Customization: Avoid New Yorker Syndrome

Upon the demise of Gourmet this week, I’ve been pondering the reasons why some magazines have stayed in my life and others I’ve canceled without ever looking back. A few that didn’t make it lost me simply because they published too frequently, despite quality content. I feel like a journalistic impostor for admitting this, but …

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