Tag: marketing

Esquire’s Story Trailer: PBS MediaShift Post

Esquire’s Story Trailer: PBS MediaShift Post

My story about Esquire’s creative new approach to marketing a major story – a video trailer – is now up at PBS MediaShift. Though a few other folks have covered this story, I was able to get a little more behind-the-scenes info from the Esquire and Hearst Digital Media crew that put the trailer together. …

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Magazine Subscription Pricing: Communicating Value

Magazine Subscription Pricing: Communicating Value

If magazines want to attract and retain readers, the lowest possible price may not be the best marketing tool. Magazine subscription prices communicate to readers about the value of the magazine experience just as the magazine itself does.

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