Tag: community

Magazine Subscription Pricing: Communicating Value

Magazine Subscription Pricing: Communicating Value

If magazines want to attract and retain readers, the lowest possible price may not be the best marketing tool. Magazine subscription prices communicate to readers about the value of the magazine experience just as the magazine itself does.

Making a Subscription a Source of Pride

Making a Subscription a Source of Pride

“Engagement” is a buzzword in discussions of the survival of print media. In a world of shiny digital objects that distract readers from traditional print media, readers have to be more engrossed and invested in their uses of print, both within the print product and when they visit affiliated Web sites. (I wrote about this …

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