Category: magazines

Recently at PBS MediaShift: Visualizing the Discouraging Realities for Magazines

Recently at PBS MediaShift: Visualizing the Discouraging Realities for Magazines

I have a new(ish) post at PBS MediaShift that also represents my first foray into non-scholarly data visualization. I really enjoyed trying out a number of tools before settling on Silk.co for these visualizations of the most recent Magazine Media 360° report, which presents the most recent audience data across platforms for about 145 magazines. …

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New at PBS MediaShift: Exploring the “Netflix for Magazines” Model

New at PBS MediaShift: Exploring the “Netflix for Magazines” Model

I have a new post up at PBS MediaShift that offers a different perspective on the “Netflix for magazines” (a.k.a., “buffet-style”) business model offered by Readly and Magzter, among other companies. I wanted to hear from these companies about why they think they can succeed with this approach. The two things I found most curious in reporting this story: …

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New at PBS MediaShift: Magazine Multimedia and Analytics

New at PBS MediaShift: Magazine Multimedia and Analytics

I have two new posts up at PBS MediaShift: one on the integration of multimedia production into magazine production processes (which finally seems to have become a more natural part of the workflow), and a second sort-of-follow-up piece on how magazines know when their multimedia works…analytics! The use of analytics to refine digital magazine content …

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When Even Magazine Lovers Get Bored

When Even Magazine Lovers Get Bored

So why does someone with a long-term background in outdoor magazine publishing suddenly become bored with them? Probably for the same reason I haven’t bought a newspaper in a couple of years. I now get all the information, news and inspiration I need, things that I used to get from papers and magazines, from the …

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Recent Posts on PBS MediaShift: Women’s Magazines and NatGeo-Fulbright Fellowship

Recent Posts on PBS MediaShift: Women’s Magazines and NatGeo-Fulbright Fellowship

I had two posts at PBS MediaShift in January that I need to mention here: Digital Technology Remodels Women’s Magazines and National Geographic, Fulbright Partner for Digital Storytelling Fellowship. It was a thrill to talk with Brooke Erin Duffy about her new book on how technology is changing women’s magazines. I loved bringing such great academic work …

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New Post at PBS MediaShift: Libraries and Digital Magazines

New Post at PBS MediaShift: Libraries and Digital Magazines

I have a new post up at PBS MediaShift on the availability of digital magazines at many libraries. It was really interesting to learn how Zinio, one of the major digital magazine newsstands, is working through a library services company called Recorded Books to offer library patrons in subscribing libraries access to selected magazines. And …

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I Want My Imagined Community Back

I Want My Imagined Community Back

A few thoughts after reading Joe Zeff Design’s recent “How to Save Tablet Magazines”: Turn magazines into something to do, rather than something to read. The post is referring to social and participatory app features here, but there’s another way to think about “something to do.” Magazine researchers talk a lot about how magazines create …

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City Magazines in the Developing World

City Magazines in the Developing World

I recently stumbled across Oil City Magazine, based in Takoradi, Ghana. It looks like a pretty slick production, and also looks a lot like city magazines I’ve studied here in the U.S. Though Oil City Magazine posts often on Facebook, I wasn’t able to access any of the PDFs of previous issues from their website. …

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Magazines of Stuff: PBS MediaShift Post

Magazines of Stuff: PBS MediaShift Post

Hey, at least I didn’t call them “thingazines.” I have a new-ish post at PBS MediaShift that looks at two organizations — Quarterly and CONTAINER — that offer subscriptions to collections of objects. Intriguingly, both claim that the objects themselves within the “edited” boxes tell stories — and most explanation of the items occurs online. …

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Sponsored Content and Native Advertising in Digital Magazines: PBS MediaShift Post

Sponsored Content and Native Advertising in Digital Magazines: PBS MediaShift Post

Sure, we’ve had “Special Advertising Sections” and advertorial sections in print magazines forever. And while those same sections are easy to reproduce in digital replicas of magazines, they don’t exactly take advantage of the digital format to provide interactive, intriguing experience of marketers’ messages. I recently wrote a post for PBS MediaShift on two companies …

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